Our visual environment has evolved rapidly in the past decade. In 2014, Australians spent an average of 10 hours and 24 minutes on devices every day^. Collectively, we looked at our smartphones more than 440 million times a day, and 75% of us regularly engaged in multi-tasking across multiple screens and devices^. Few aspects of modern life remain untouched by ‘the digital revolution’, and no age group is unaffected.

2 in 3 adults experience digital eye strain

Approximately 65% of digital users experience physical discomfort as a result of spending two or more hours in front of a digital screen^. So, chances are it could be affecting you, your family or your friends. Some of the symptoms of digital eye strain include:

• Eye strain and fatigue
• Blurred vision
• Headache
• Neck/shoulder/back pain
• Dry, itchy, burning or red eyes

How can I protect my eyes?

New, innovative lens technology means you can protect your eyes from digital eye strain symptoms whether you wear prescription eyewear or not. Make sure you also check out our tips for reducing the strain, which you can implement immediately.

Assessing your digital vision needs is part of the 360˚ comprehensive eye consultation our optometrists offer. This is a natural extension of their commitment to helping you enjoy a lifetime of healthy sight and comfortable vision. Ask our optometrists about new digital eyewear to relax and protect your eyes from digital devices.

Find your nearest optometrist now

^Ernst & Young (2016). Digital Australia. Sydney, NSW. ^Deloitte (2015). Mobile Consumer Survey – The Australian Cut. Sydney, NSW. ^Eyes Overexposed: The Digital Device Dilemma, 2016 Digital Eye Strain Report, The Vision Council, US

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Most of the time, wearing glasses is no problem and they can look fantastic. But there are times when glasses can get in the way – like when you want to go swimming, snorkelling, or simply want to throw on a pair of sunnies without a prescription!

The good news is that today, almost everyone who wears glasses can enjoy the freedom and convenience of contact lenses. The latest advances in materials and design mean greater health and comfort for your eyes than ever before.

Why contact lenses?

• Pursue an active lifestyle without the inconvenience of glasses
• No sore ears, red marks on your nose or slipping glasses
• Improved peripheral vision
• Make up is easier to apply
• Wear in conjunction with non-prescription sunglasses
• Lenses don’t collect rain drops or fog up or in humid conditions
• Easier use of cameras and binoculars

Get started on your contact lens journey

Why wait? Book in a contact lens consultation with one of our experienced optometrists to find out how contact lenses can enhance your lifestyle.

Find your nearest optometrist now

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Polarised lenses have been designed to eliminate the intense reflective light that bounces off horizontal surfaces such as water, roads, snow, sand and other reflective surfaces and into our eyes. If you’re a sports enthusiasts or lover of the outdoor polarisation is a must.

Benefits of polarised lenses

• Glare reduction – only polarised sunglasses filter out glare enabling you to maintain clear and comfortable vision
• Enhanced colours – colours will appear more vibrant
• Improved contrast – better clarity and depth of vision
• Greater comfort – your eyes will feel more rested due to reduced squinting and eye strain
• UV protection – maximum protection from long-term eye damage caused by exposure to UV rays
• Task enhancing – lens colours can be matched to specific sporting and leisure activities to maximise visual performance
• Latest designs – polarised lens technology is available in the latest sporting, leisure and fashion frame designs
• Wide range – available in non-prescription and prescription lenses in a range of materials and lens designs

Say goodbye to glare!

One of the reasons our optometrists love being independent is that they have the highest quality lens technologies at their fingertips. They will help you maximise the benefits of polarisation by recommending the right fit for your lifestyle.

Find your nearest optometrist now

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See what you’ve been missing

With prescription sunglasses, you can now protect your eyes from harmful UV rays,  reduce glare and maximise your vision without sacrificing on style.

Today’s advanced technologies have ensured that there’s no shortage of choice when it comes to prescription sunglasses options.

Convenience without compromise

Looking for the latest fashion styles, high tech sports eyewear or polarised functionality? Eyewear designers are increasingly catering for people who want vision correction as well as style and function from their sunglasses.

Our optometrists pride themselves on tailoring a vision care solution that fits all the different facets of your life, and this is no different. During a thorough 360° eye consultation, your optometrist will recommend quality sunglasses that offer you the convenience of clear vision and UV protection, all in one.

We’re confident that once you experience the convenience of sunglasses in your prescription, you won’t look back!

Claim a pair with optical health fund benefits

Did you know that can use your optical health cover to claim your pair of prescription sunnies? Locate your nearest optometrist below to learn more.

Find your nearest optometrist now

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We’ve pulled together a quick summary to make it easy for you to distinguish between the two conditions.

Long sightedness (Hyperopia)

As the name suggests, long sightedness means your long-vision (ability to see things in the distance) is uncompromised, while your near-vision (ability to see things up close) is blurry. While many of us are a little bit of long-sightedness without even realising it, only significant long-sightedness will cause blurry vision, headaches and tired, achy eyes.

Why is my near-vision blurry?
When the light coming into our eyes focuses behind, instead of exactly on the retina, images in our near-vision appear blurry. Prescription eyewear are available in most prescriptions to help bring your near-vision into focus.

Short sightedness (Myopia)

Short sightedness is the exact opposite of long sightedness and means your near-vision (ability to see things up close) is clear, while your long-vision (ability to see things in the distance) is blurry. Affecting approximately 15% of people in Australia, short-sightedness develops in early childhood and can cause vision to change through the teenage years, making regular eye tests essential.

Why is my distance-vision blurry?
When the light entering our eyes focuses in front of, instead of exactly on the retina, our distance-vision becomes blurry. This can make identifying words on distant street signs and whiteboards difficult, particularly in low light. The good news is that there are many prescription eyewear options at your disposal to bring objects in the distance back into focus.

See the world more clearly

Helping you see the world more clearly is our optometrists’ raison d’être.

Today’s lens technologies make it possible for us to live life to the fullest in spite of long sightedness and short sightedness. There are a multitude of eyewear options at our fingertips – from glasses, contact lenses and sunglasses too – that can be tailored to your lifestyle needs. Speak to one of our optometrists to book a 360° eye consultation and explore the best solution for your life.

Find your nearest optometrist now

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Holistic eyecare for your life

While many of us recognise the need for preventative dental and health check-ups with our local doctor, we’re generally less aware of the importance of regular eye testing. Many changes to our eye health take place gradually and often go unnoticed or without obvious symptoms. Having a holistic eyecare, 360° eye consultation regularly will ensure that even the smallest changes in your vision can be identified.

What can I expect?

Our optometrists do more than just test eyes. We break down the 360° eye consultation into 10 parts so that you see just how thorough and holistic it truly is.

Understanding You. A great eye care consultation starts with understanding you, your general health, eye health, vision needs and lifestyle.

Eye Health. We use the latest technology to examine the health of your eyes, check for eye disease, UV damage and other general health conditions.

Eye Focusing. We test the sharpness of your vision at multiple distances and your need for corrective eyewear.

Eye Coordination. We assess how well your eyes work together as a team. Misaligned eyes can be responsible for double vision, headaches and learning problems.

Eye Protection. We discuss your workplace and leisure eye safety needs including quality UV and glare protection.

Lens Advice. Lenses are not all created equal and whilst we love frames too, we believe that your lifestyle-specific lenses are key to delivering you the best vision possible.

Contact Lenses. We will provide preliminary advice on your contact lens eligibility now or in the future as part of a flexible eyewear solution.

Health & Lifestyle. Understanding the impact of diet and lifestyle on your eye health and vision is vital to maintaining lifelong vision.

Eye Medications. Where required we can arrange for medications to treat eye conditions or refer you for more specialised medical treatment.

Total Solution & Eyecare Plan. To finish we combine all these elements to provide your personalised eye care solution,  prescribe quality eyewear tailored to your lifestyle and explain all the benefits.

Find out what rebates and benefits are available to you here.

Experience a comprehensive 360° eye consultation today.

Our optometrists recommend having an eye test every two years regardless of your age and physical wellbeing. If you’re a contact lens wearer or diabetic, your optometrist will usually recommend that you return for an eye health review every 12 months. Click the button below to find your local expert optometrist and book an appointment now.

Find your nearest optometrist now

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